Archive for June, 2009

Getting and Keeping Customers!

Tuesday, June 30th, 2009
Advertising in a Tough Market
 

Advertising is dropping rapidly for television, newspapers, magazines, radio, and even the Internet. A key question is: “What should you and your business do?”

The temptation is to stop or sharply reduce advertising in an effort to save money or invest more in hope of generating new customers with a cheaper more effective method, but is that the right thing to do?

A disciplined process can help you determine the right path for your business. Isaiah wrote, “Present your case, the Lord says. Bring forth your strong arguments” (Isaiah 41:21 NASB) and in today’s tough business atmosphere, we must bring forth clear and targeted advertising to get customers.

#1 — It’s a need! One option is to position your product as a “necessity.” Most prospective customers won’t buy items that are just nice to have, but that are essential. Pest control companies advertise termite protection. Pictures of ugly little bugs eating away at your home inspire many to act. The advertising message is clear: sign up for our service now or your house may become infected or even fall down later.

A heating and cooling contractor targeted older homes in Arizona. The advertising message was: “When your air-conditioning system fails, call us and we will get a replacement installed the same day.” When the temperatures reach over 100 degrees in the summer, air conditioning is a necessity, not a luxury. The company used direct mail and circular advertising to hit the right spots at the right time.

#2 — It’s the best deal!  Another way to target advertising is to clearly offer the best value. Customers have less money to spend, so they must choose each purchase carefully. Fast food chains all offer cheap options. Whether it’s Wal-Mart, Target, Ford Motor Company, or a cruise line, the advertising message is becoming increasingly clear: We offer the best deal. Target your advertising and send the message that you are the best deal.

#3 — Awareness and image is expensive! Some advertising is designed to promote product awareness or a company image. In my view, this is simply not successful and wastes money, especially today. In today’s market, I think it is simply unwise to advertise for brand awareness and image. This marketing approach worked in the past, but it doesn’t work as well today.     

Effective advertising needs to answer three key questions:

  • What are you selling?
  • What is the key reason a customer should buy?
  • How can you create a call to action to motivate a prospect into becoming a customer?

For example, the air-conditioning contractor is selling a fix to a homeowner with a broken air conditioner, today. The customer is someone with the need now, not later. Another air-conditioning contractor may offer the most energy efficient models that appeal to long-term cost advantages, over time, at a higher cost. The “immediate fix” buyer is different from the “long-term economy” buyer and each customer must be targeted in a different way.

The best advertising gives the precise benefit to a buyer and tells why they should act. The termite exterminator creates an image that 40% of the homes in an area have termites and that could be eating away at your homes right now.

The “Get a Grip” ad on TV demonstrates you need to buy the portable grip to avoid falling in the shower. If you don’t need it, your parents do. The key is to understand the value proposition, the reason why someone should a buy, and then highlight that need.  

Finally, create a call to action by identifying exactly what you want the customer to do and by when. The TV ads selling kitchen appliances, gardening supplies and home gadgets ask you to call now. If you want to generate traffic, try offering a free gift to anyone who shows up by Friday, as Solomon observed, “a gift opens the way for the giver…” (Proverbs 18:16 NIV).

When you are clear in your message, invest in a well-executed ad. Better to spend $1,000 for expert execution and then $2,000 on the media rather than getting a free ad that fails to hit the mark. Running a high quality and well thought out advertisement is far better than several ads run sparingly.

Advertising can be a great and necessary way to get customers in this difficult environment. Stay focused and your investment will pay off.

Stop using Laundry Soap! What?

Tuesday, June 30th, 2009

Pollution ravages the quality of water and air around the world.  Families are exposed to dangerous chemicals everyday.  Rising energy costs are forcing people to choose between food and fuel.  Now you have the opportunity to save money and protect the environment in an unusual place – the laundry room.

LaundryPure, a new appliance from EcoQuest Int. attaches to a standard washing machine to replace the need for detergent and hot water, and is set to change the way American do laundry.

 

The potential benefits of this product are incredible.  Allergy relief, financial and energy savings, and a reduction in environmental pollution caused by the release of harmful laundry waste and wasted energy, are all benefits offered by LaundryPure.

 

The LaundryPure system works by injecting oxygen, peroxides and other gases into the wash water line, which bubbles into clothing to lift out dirt and odors. 

 

 

 

In addition, LaundryPure adds small amounts of silver, a proven germ fighter, to the wash water.  In NSF testing, LaundryPure killed 99.999% of bacteria without the use of bleach or hot water.

 

Because LaundryPure cleans and kills germs without hot water, the system eliminates the need for hot water cycles, which means less energy, less pollution and less expense to the homeowner.  The oxidizing bubbles replace detergents to lift dirt, so the owner of a LaundryPure saves money, and wear and tear on clothing.

 

LaundryPure potentially eliminates the need for detergents and other harsh cleansers that get into our water supply after washing.  Detergents also wear out and weigh down clothes.  When imbedded detergents are removed, towels get softer, colors get brighter, and allergic reactions to detergents are reduced or eliminated.

 

The technology in LaundryPure has been successfully used for over a decade in hospitals, hotels and commercial Laundromats.  Now with LaundryPure, EcoQuest has made this proven technology available to homeowners.  LaundryPure has also received the prestigious “Certified Space Technology” certification from the NASA-affiliated Space Foundation.

 

For more information about this amazing new technology for your own home, including pricing, please give me a call.

 

Have a blessed day and may God be with you in all the you do and where ever you go.

Health PET tips

Saturday, June 27th, 2009

 

Choose pet food without the chemical preservatives

BHA, BHT and ethoxyquin, vary cats’ diets to limit their exposure to mercury in seafood, and choose organic or free-range ingredients rather than “by-products.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Use a faucet-mounted or pitcher filter

 

 

 

to fill your pet’s water bowl.

Replace older foam pet bedding

 

 

 

, and replace or reupholster furniture with

exposed or crumbling foam.

Vacuum often with a HEPA-filter vacuum

 

 

 

, and take off your shoes at the door to minimize your pets’ exposure to toxic chemicals in house dust.

If you suspect your deck was made with arsenic-treated wood

 

 

 

, treat it

with a sealant every six months and don’t let pets play or sleep underneath it. Wash with mild soap and water, but never power wash!

Don’t get optional stain-proof treatments 

 

 

 

on couches, carpets and car

upholstery – they’re loaded with toxic perfluorochemicals.

Avoid nonstick pans. 

 

 

 

An overheated nonstick pan can kill pet birds, and it gives off chemicals that may be bad for other pets and people too.

Care for your lawn without using insecticides,

 

 

 

which may cause nervous system damage in pets that walk on the treated lawn, eat the grass, or

breathe in the chemicals.

Use kitty litter made of plant sources

 

 

 

like wheat or recycled newspaper.

Clay-based kitty litter is strip-mined, causing extreme environmental damage during extraction.

Get biodegradable, compostable doo-bags

 

 

 

for when you go on walks with your pooch – or just reuse bags like plastic newspaper wrappers.

Not only are flea collars generally ineffective,

 

 

 

they’re also a source of constant toxic exposure for your pet and family. Instead, vacuum often and thoroughly, bathe your pet regularly, and ask your vet or local pet store

about safer flea treatments and repellents.

Read grooming product ingredient labels,

 

 

 

and if there’s no ingredient label, don’t buy it! (Pet product manufacturers are not required to list ingredients on labels.) Some ingredients to avoid are those that include the terms “paraben,” “-eth,” “PEG,” “urea,” or “fragrance.” For more informayion on ingredients, check cosmeticsdatabase.com.

Did you know that 63% of all households in the US have pets?

 

 

 

 

 

 

 

 

 

Together, us pets can make a lot of noise—so spread the word! Visit our website to sign up for my blog, tell your pet friends about Pets with an ecard, or make a donation to keep Eddie’s work going!

Health Tips for Parents

Saturday, June 27th, 2009

Healthy Home Tips

 

for Parents

Choose better body care products.

 

 

 

 

Just because a label says “gentle” or “natural” doesn’t mean it’s kidsafe.

Look up your products on CosmeticsDatabase.com. Read the ingredients and avoid triclosan, BHA, fragrance, and oxybenzone.

 

 

Go organic & eat fresh foods. 

 

 

 

Opt for organic fruits and veggies, or use FoodNews.org to find conventionally grown produce with the least pesticides. Choose milk and meat without added growth hormones.

Limit canned food and infant formula, as can linings contain bisphenol A (BPA).

 

 

 

Avoid fire retardants.  Choose snug-fitting cotton pajamas for kids, and repair or replace worn out foam items.

Pick plastics carefully.

 

 

 

Some plastics contain BPA, which is linked to cancer. Avoid clear, hard plastic bottles marked with a “7” or “PC” and choose baby bottles made from glass or BPA-free plastic. Don’t microwave plastic containers. Stay away from toys marked with a “3” or “PVC.” Give your baby a frozen washcloth instead of vinyl teethers.

Filter your tap water.

 

 

 

Use a reverse osmosis system or carbon filter pitcher to reduce your family’s exposure to impurities in water, like chlorine and lead. Don’t drink bottled water, which isn’t necessarily better. Mix infant formula with fluoride-free water.

Wash those hands.

 

 

 

In addition to reducing illness, frequent hand washing will reduce kids’ exposure to chemicals. Skip anti-bacterial soaps, since they can be bad for the environment, aren’t any better than soap and water, and can contain pesticides that are absorbed through the skin.

Skip non-stick.

 

 

 

When overheated non-stick cookware can emit toxic fumes. Cook with cast iron or stainless steel instead.

Use a HEPA-filter vacuum.

 

 

 

Kids spend lots of time on the floor, and household dust can contain contaminants like lead and fire retardants. HEPA-filter vacuums capture the widest range of particles and get rid of allergens. Leave your shoes at the door so you don’t bring more pollutants inside.

Get your iodine. 

 

 

 

Use iodized salt, especially while pregnant and nursing, and take iodine-containing prenatal vitamins. Iodine buffers against chemicals like perchlorate, which can disrupt your thyroid system and affect brain development during pregnancy and infancy.

Use greener cleaners & avoid pesticides. 

 

 

 

Household cleaners, bug killers, pet treatments, and air fresheners can irritate kids’ lungs, especially if your kids have asthma. Investigate less toxic alternatives. Use vinegar in place of bleach, baking soda to scrub your tiles, and hydrogen peroxide to remove stains.

Eat good fats. 

 

 

 

Omega-3 fatty acids can offset  toxic effects of lead and mercury. They’re in fish, eggs, nuts, oils, and produce. Choose low-mercury fish like salmon, tilapia and pollock, rather than high-mercury tuna and swordfish, especially if you’re pregnant. Breast milk is the best source of good fats (and other benefits) for babies, and protects them from toxic chemicals.

Which is the safest sunscreen-do you care?

Saturday, June 27th, 2009

Does your sunscreen work? An investigation of nearly 1,000 brand-name sunscreen products finds that 4 out of 5 contain chemicals that may pose health hazards or don’t adequately protect skin from the sun’s damaging rays. Some of the worst offenders are leading brands like Coppertone, Banana Boat, and Neutrogena.

More than a million cases of skin cancer are diagnosed in the U.S. every year, but FDA still hasn’t finalized sunscreen standards first announced 30 years ago. Meanwhile, companies are free to claim but not provide broad spectrum protection. Until FDA requires that all sunscreens be safe and effective, Environmental Working Group’s comprehensive sunscreen guide—including a list of 113 products that offer very good sun protection—fills in the gaps.

Top 10 products*
1. Soleo Organics Sunscreen Organic chemical free sunscreen, SPF 30+ 0
2. SanRe Organic Skinfood Supple Sunshine - Organic Rosemary and Lavender Day Creme (Dry to Normal) 1
3. Keys Soap Solar Rx Cosmetic Moisturizing Sunblock, SPF 30 1
4. Marie Veronique Organics Creme de Jour Tinted, SPF 30, no nanoparticles 1
5. Badger Sunscreen, SPF 30 1
6. California Baby Sunscreen Lotion No Fragrance, SPF 30+ 1
7. Devita International Solar protective moisturizer 30 1
8. Corrective Skin Care Anti-oxidant sunscreen non water proof UVA & UVB protective SPF 30 1
9. UV Natural Sunscreen, SPF 30+ 1
10. Trukid Sunny Days Facestick Mineral Sunscreen UVA/UVB Broad Spectrum, SPF 30+ 1

> see more

Recommended
Common Brands
1. Blue Lizard anything without oxybenzone
2. California Baby anything with SPF 30+
3. CVS with zinc oxide
4. Jason Natural Cosmetics Sunbrellas Mineral Based Sunblock
5. Kiss My Face “Paraben Free” series
6. Neutrogena Sensitive Skin Sunblock
7. Olay Defense Daily UV Moisturizer (with zinc)
8. SkinCeuticals Physical UV Defense
9. Solar Sense Clear Zinc for Face
10. Walgreens Zinc Oxide for Face, Nose, & Ears
Top 10 products*
1. Soleo Organics Sunscreen Organic chemical free sunscreen, SPF 30+ 0
2. SanRe Organic Skinfood Supple Sunshine - Organic Rosemary and Lavender Day Creme (Dry to Normal) 1
3. Keys Soap Solar Rx Cosmetic Moisturizing Sunblock, SPF 30 1
4. Marie Veronique Organics Creme de Jour Tinted, SPF 30, no nanoparticles 1
5. Badger Sunscreen, SPF 30 1
6. California Baby Sunscreen Lotion No Fragrance, SPF 30+ 1
7. Devita International Solar protective moisturizer 30 1
8. Corrective Skin Care Anti-oxidant sunscreen non water proof UVA & UVB protective SPF 30 1
9. UV Natural Sunscreen, SPF 30+ 1
10. Trukid Sunny Days Facestick Mineral Sunscreen UVA/UVB Broad Spectrum, SPF 30+ 1

 

Recommended
Common Brands
1. Blue Lizard anything without oxybenzone
2. California Baby anything with SPF 30+
3. CVS with zinc oxide
4. Jason Natural Cosmetics Sunbrellas Mineral Based Sunblock
5. Kiss My Face “Paraben Free” series
6. Neutrogena Sensitive Skin Sunblock
7. Olay Defense Daily UV Moisturizer (with zinc)
8. SkinCeuticals Physical UV Defense
9. Solar Sense Clear Zinc for Face
10. Walgreens Zinc Oxide for Face, Nose, & Ears

> see more

score key --  0-2: low hazard | 3-6: moderate hazard | 7-10: high hazard

Top 20 Make up Brands to AVOID!

Saturday, June 27th, 2009
Rank Brand Company Product
in the
Databse
Unique
Ingredients
Used
Average Score Compact
Signer?
1 Superior Preference L’Oréal 101 products 127 9.9 No
2 Colorsilk Revlon Consumer Products Corporation 58 products 119 8.9 No
3 Ion Color Brilliance Ion Professional Products, Inc. 45 products 49 8.3 No
4 Dark & Lovely L’Oréal 69 products 229 8.2 No
5 Clairol Procter & Gamble 847 products 665 7.8 No
6 Just For Men Combe Inc. 42 products 54 7.7 No
7 Herbatint Bioforce Of America, Ltd. 43 products 46 7.5 No
8 Vitabath Esscentual Brands 40 products 153 7.5 No
9 Ultima II Revlon Consumer Products Corporation 51 products 377 7.5 No
10 Biotherm L’Oréal 84 products 379 7.5 No
11 Back to Basics Graham Webb International 42 products 260 7.5 No
12 St. Ives Alberto-Culver 90 products 321 7.4 No
13 Clarins Clarins of Paris 52 products 454 7.4 No
14 Redken L’Oréal 62 products 270 7.3 No
15 Garnier L’Oréal 318 products 351 7.3 No
16 Sebastian Procter & Gamble 75 products 360 7.2 No
17 Jergens Kao Brands Company 55 products 139 7.1 No
18 Freeman pH Beauty Labs 54 products 203 7.1 No
19 Banana Boat Playtex Products 94 products 236 7.1 No
20 Hugo Boss Procter & Gamble 40 products 85 7.0 No

Our children deserve better products!

Saturday, June 27th, 2009

Just for kids
Extra caution is in order for kids because they receive greater exposures by weight than adults to contaminants in air, water, food, and everyday products. In addition, their immature metabolism and organ systems are typically less capable of fending off chemical assaults. Subtle damage to developing bodies that does not trigger immediate health effects may lead to disease later in life.

Follow these top 6 tips for kids:

  1. Use fewer products and use them less often.
  2. Don’t trust the claims. Check ingredients.
  3. Buy fragrance-free products.
  4. Avoid the use of baby powder on newborns and infants.
  5. Do your homework at EWG’s Cosmetics Database
  6. Always avoid EWG’s top 7 chemicals of concern for kids:
     

    • 2-Bromo-2-Nitropropane-1,3 Diol
    • BHA
    • Boric acid and sodium borate
    • Dibutyl phthalate & toluene
    • DMDM Hydantoin
    • Oxybenzone
    • Triclosan

Are your body care products killing you?

Saturday, June 27th, 2009

Choose better body care products

Better products meet their claims and are free of ingredients that could harm our health or the environment. Labels might claim that a product is “gentle” or “natural,” but with no required safety testing, companies that make personal care products can use almost any chemical they want, regardless of risks. So, always read product labels – especially the ingredient list - before you buy.

How to read a label
Every personal care product on the market must list the ingredients on the label. Label reading can be confusing - here are some tips to help you wade through the chemical names. You can approach ingredient lists in 3 parts:

  1. Start at the end where preservatives are listed. Try to avoid:
     

    • Words ending in “paraben”
    • DMDM hydantoin
    • Imidsazolidinyl urea
    • Methylchloroisothiazolinone
    • Methylisothiazolinone
    • Triclosan
    • Triclocarban
    • Triethanolamine (or “TEA”)
       
  2. Next, check the beginning of the ingredients list. Here you’ll find the soap, surfactant, or lubricant that has been added to make the product work. Try to avoid ingredients that start with “PEG” or have an “-eth” in the middle (e.g., sodium laureth sulfate).
     
  3. Finally, read the middle ingredients. Here you’ll look for some common – but not essential - additives that may bring excess hazard: fragrance and dyes. On the label look for “FRAGRANCE,” “FD&C,” or “D&C.”

Stop in the Green Section

Friday, June 26th, 2009

Don’t Forget Your Diet 

Nearly every major health organization recommends eating five to nine servings of vegetables and fruits per day to maintain health. Yet, according to the U.S. Department of Agriculture, less than nine percent of American adults consume the recommended number of servings. The bottom line? We come up way short on our veggies and fruits.

It’s no wonder we are urged to eat more of these healthy foods. They are packed with vitamins, minerals, fiber, and antioxidants—and green foods may be especially beneficial for us.

Let’s take a look at some of these greens, beginning with those called “green superfoods”—a term generally used to describe foods like young cereal grasses such as wheat, barley, oats, and alfalfa, as well as sea vegetables such as spirulina and chlorella.

But what are cereal grasses—really?  Cereal grasses are the young grass stages of wheat, barley, rye and oat plants and they have the look, smell, feel, taste and nutrient makeup of green leafy vegetables. In fact, a vegetable that is similar in nutrient value to cereal grasses is spinach.

Cereal grasses are packed with protein, fiber, vitamins A, K, C, B12, B6 and folic acid as well as calcium and iron. Additionally, cereal grasses provide healthy doses of enzymes and antioxidants.

Then there’s alfalfa. While it’s not technically a cereal grass, this plant contains several sterols, flavonoids, amino acids, vitamins, minerals, trace elements, enzymes and protein. Interestingly, it has a massive root system that extends 250 feet into the earth to nourish itself. Some believe that is what helps give alfalfa its high nutritive value.

Moving right along to sea vegetables…

Sea veggies like spirulina and chlorella are high in protein, carotenoids and minerals— making them an excellent green superfood choice.

It is said that these greens, especially chlorella, rank as some of the highest sources of chlorophyll (what makes plants green) and helps the body in its detoxification process.† Spirulina, too, is packed with protein and provides B complex vitamins, beta carotene, vitamin E, carotenoids, manganese, zinc, copper, iron, selenium, and gamma linolenic acid (an essential fatty acid).

Spinach and broccoli are also some good “green” choices. They provide quality sources of vitamins A, K, C and folate as well some iron, calcium, and B vitamins, among other nutrients. 

The truth is that quality green foods—including green superfoods–can support healthy blood and circulation.† Why? They are packed with iron, folic acid, vitamin C, vitamin B12, pyridoxine, and protein—which are all vital for the formation and maintenance of adequate levels of hemoglobin and red blood cells.† Green foods, too, are known for their fiber and antioxidant content, which help support digestive health, free radical scavenging, and a cleaner you.†

If you are not getting enough greens in your diet, you may want to consider increasing your intake. Add more veggies to your plate or consider a high-quality green food supplement.

Either way, you can’t go wrong.

Enzymes - A necessary breakdown

Friday, June 26th, 2009

A Breakdown You Need 

Most of us have heard of enzymes and many of us may know that there are three main types of enzymes: metabolic enzymes, food enzymes, and digestive enzymes.

Metabolic enzymes are instrumental in heart, brain, lung, and kidney function. There are hundreds of metabolic enzymes required, in fact, to keep the body humming along. They’re found in our cells, internal organs, the blood, and even in our bones. In reality, we simply couldn’t function without metabolic enzymes.

Food enzymes are found naturally in raw, uncooked foods and help in digesting those foods so that the nutrients can be absorbed into the bloodstream. It is truly a wonder of nature that most raw foods contain the very enzymes your body needs to assist in the digestion of that food. Food enzymes can be destroyed, however, when heated above certain temps. Most raw foodists identify 118 degrees as the threshold at which the beneficial enzymes start to self-destruct.

Digestive enzymes, like food enzymes, help to digest food so that it can be absorbed properly by the body. The difference between the two is that food enzymes are derived from fresh, raw, uncooked foods, while digestive enzymes are made inside the body.

Digestive enzymes are secreted by the salivary glands, stomach, pancreas, and the small intestine and help break down large food molecules into smaller units that can be absorbed into cells. In other words, they break down food so that our bodies can use the nutrients contained within that food.

Different enzymes break down different classes of food. For example, protease aids the digestion of proteins, while amylase aids in the digestion of carbohydrates. Lipase aids the digestion of fat, and cellulase breaks down fiber. 

That makes digestive enzymes an essential part of the digestive process and a pretty significant player in overall digestion. And digestion may take up more of your body’s energy than you think.

Dr. DicQie Fuller, Ph.D., in her book The Healing Power of Enzymes places a large emphasis on the role of enzymes, saying, “Eighty percent of our body’s energy is expended by the digestive process. If you are run down, under stress, living in a very hot or very cold climate, pregnant, or are a frequent air traveler, then enormous quantities of extra enzymes are required by your body.”

Fuller continues, “Because our entire system functions through enzymatic action, we must supplement our enzymes. Aging deprives us of our ability to produce necessary enzymes. The healthcare profession tells us that unhealth is due to a lack or imbalance of enzymes. Our very lives are dependent on them!”

Dr. Fuller certainly is not alone in her assessment of the role of enzymes. Dr. Edward Howell, a pioneer in the study of enzymes, said, “Enzymes are substances that make life possible. They are needed for every chemical reaction that takes place in the human body. Without enzymes, no activity at all would take place. Neither vitamins, minerals, nor hormones can do any work without enzymes.”

The truth of the matter is that overall health is tied to digestive health and good digestion relies on the right enzymes in the right amounts—at the right place and time.† As we know, enzymes make it so that the body can digest its food and assimilate nutrients from proteins, carbohydrates, fats and plant fibers. 

In the past, it was commonly thought that we had an endless supply of digestive enzymes. We now know that we can lose digestive enzymes through a steady diet of cooked foods, the natural aging process—and even through sweating and body waste. Eating a diet including raw foods packed with enzymes can help, so you might want to “go raw” –at least in part—when it comes to your food choices.